Jugaad: More Than a Definition

An iPhone is much more than a phone… our bodies, much more than bodies, and much more than their parts.
As Alan Watts would say “what is this thing: ‘hand’?”
I say: “What is this thing: ‘art’ or ‘me’?”
Beyond words and definitions. Life is definitely elsewhere.
Enter the complexity and don’t turn back!
A Hindi slang word, jugaad (pronounced “joo-gaardh”) standing for an improvisational style of innovation, driven by scarce resources.
Hybridity for the sake of a will/can-do philosophy.
Being picked up as the latest management fad by Gartner, Goldman Sachs, Kellog, Cambridge University, CISCO, and the Ross school of Business, these are age-old lessons about re-thinking.

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